Know exactly why users convert, stall, or churn.

MACRO fuses marketing, analytics, crash, rendering, and performance, price point telemetry into one signal — so Growth, Product, and Engineering, Revenue stop debating whose fault the drop-off is, and start fixing it.

You're on the list. We'll reach out as design-partner slots open.

Built for B2C apps that want sharper answers across growth, product, revenue, and engineering.

5 signals → 1 truth Live

Creative mismatch −18% WoW

Creative "Instant Approval" promised speed, but the cohort stalls on KYC screen, 4.1s load (ANR-confirmed).

Diagnosed in 48 hours, not three sprints.

Product friction −24% completion

Users reach Plan comparison, then stall because the screen asks them to compare too many benefits before choosing.

Fix surfaced for Product before spend is blamed.

Price fit −31% checkout

Low-quality user cohort hits $19.99 price point and abandons, while higher-intent users keep moving through checkout.

Revenue sees who to discount, not just where users dropped.

Who sees what

Every team owns a slice of the funnel. None of them see the rest.

Marketing, Product, Engineering, Creative, and Revenue are all looking at the same dropped user — through five different windows.

Marketing Team

You see the funnel stop at the click. You can't see why.

SeesCTR, CAC, CPI, ROAS by campaign and creative.

MissesThe product reason users drop after the click.

With MacroSee the exact screen and load time that killed the campaign that was winning on clicks — same day, not next sprint.

Product Team

You see the drop-off. You can't see what promised it.

SeesFunnels, cohorts, session replays.

MissesThe creative promise that set the user's expectation.

With MacroSee which ad claim the dropped cohort actually clicked on — attached directly to the session that stalled.

Engineering Team

You see the crash. You can't see the cost.

SeesCrashes, ANRs, latency, device fragmentation.

MissesWhich of those failures is actually costing revenue.

With MacroSee a dollar value attached to every crash and ANR — so you fix the one that's burning spend, first.

Creative Team

You see the winning hook. You can't see it backfiring.

SeesHooks, assets, CTR by variant.

MissesThe post-click mismatch killing the variant that's winning on clicks.

With MacroSee when a high-CTR hook sets an expectation the product can't keep — before you scale spend behind it.

Revenue Team

You see revenue move. You can't see which users were priced out.

SeesARPU, LTV, plan mix, discount usage, and checkout revenue.

MissesWhether conversion dropped because the offer, price point, or user quality changed.

With MacroSee which cohorts need a different price, discount, or offer — tied back to acquisition source and product behavior.

How it works

One SDK. Five signals. One shared truth.

M-A-C-R-O captures marketing events, analytics, crash & ANR, rendering & performance, and optimization signals — then joins them with your ad account data into a single outcome object every team can query.

Talk to the founders.

Reach out directly for MVP partnerships, demos, and onboarding conversations.

Prashanth Holla

CEO / Co - Founder

prashanth@tracemacro.com

Bhargav Karanth

CMO / Co - Founder

bhargav@tracemacro.com

Be first in line.

We're onboarding a small first cohort of mobile-first B2C apps. Join the waitlist to hear when a slot opens.

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No spam. Just a note when we're ready for MVP partners.